OUR PRODUCTS : EMAIL MARKETING

Spending on the established tactic is still rising.

Marketers’ attitudes about e-mail affect their approach to strategy, judging by

a study conducted in August and September 2008 by MarketingSherpa.

Respondents who thought that e-mail was becoming more effective were

50% more likely to increase their budgets annually and be concerned with

staying relevant than respondents who thought e-mail’s effectiveness was

diminishing....