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Marketing in a Recession

During a recession, many companies react defensively: they tighten their belts, and brace themselves for slower growth. It doesn’t have to be that way.

Recession is an opportunity to gain market share. Make your marketing budget work smarter to deliver more sales (instead of simply working harder). Here’s how.

In a recession, most industries’ total market size decreases. Money gets tight and fewer people are buying. Should you and your competition continue with the same marketing and sales plans, this would normally translate into fiercer competition for the fewer viable

prospects that are left.

Fortunately for you, a fair percentage of your competitors will reduce their marketing budget during these hard times... Full Article Here